For chiropractic practice owners
Run your own Facebook & Instagram campaigns in-house — with the technology, coaching, and creative already built for you. Keep the campaigns, data, and know-how for good.
Dr. Travis Stewart, D.C.Founder & CEO · Practicing Chiropractor
Dr. Travis Stewart — Founder & CEO, a practicing chiropractor
The Proof
Results reflect historical client performance. Individual results vary based on market, offer, budget, and execution.
The Case for Owning It
Save $12K–$30K per year in agency retainer fees and reinvest those savings into your ad spend.
Run ads that reflect what makes your practice and care model unique instead of relying on cookie-cutter agency creative.
Keep your ads, copy, and messaging aligned with your practice, philosophy, and beliefs while protecting your brand.
Tailor the system to your exact needs, stay in control, and stop relying on outside providers who may not prioritize your business the way you do.
Owning your lead-generation system strengthens your business and makes it more valuable than relying on outsourced marketing.
Equip your team with a simple, scalable system so they can execute consistently while you focus on growth.
Most Practices Move From
A retainer buys you access to a system you never see. Making MŪVS hands you the system itself — the campaigns, the data, the CRM, and the judgment to run it — so growth becomes something your practice holds, not rents.
Condition-Specific Campaigns
Broad campaigns fail because they try to speak to every patient at once. Making MŪVS helps you build campaigns around specific, high-demand, high-value conditions — so the right patient feels like the ad was written for them. Move across the figure, or choose a condition below, to explore some of our top-performing campaign opportunities.
One of the most common reasons patients seek care. Condition-specific low back pain campaigns let you meet that demand with a message built for exactly that problem.
How It Works
We prepare the technology behind your patient journey so leads move from first click to booked appointment through one connected system.
You begin with a working foundation — not a blank screen.
We guide you through authentic Facebook & Instagram campaigns built on your services, philosophy, ideal patients, and local market.
Launch your first campaigns in as little as 14 days.
Learn to read your results, test ideas, and make confident decisions — without an agency to interpret everything for you.
Manage and improve it in approximately 1 hour per week.
Stories
Select any story to watch it with sound.
Estimate
Set your monthly ad budget and your average care-plan value to see an illustrative range for your practice. Your recommended budget depends on your target new-patient volume, your average care-plan value, and your conversion rate.
Estimates are illustrative and based on historical program averages. Individual results vary by market, offer, budget, conversion rate, and execution.
Minimum recommended ad spend is $1,800 / month.
About Us
Dr. Travis Stewart
Founder & CEO
Opening a practice during the 2020 lockdown taught Dr. Stewart the painful truth about marketing agencies — watching four agencies and two consultants drain his budget with cookie-cutter campaigns that failed to deliver.
Taking control of his own marketing changed everything, transforming his practice from $12,000 to $70,000 in monthly revenue in just six months, with 90% of new patients coming from ads he managed himself.
Ryan Desanti
Chief Marketing Officer
From patient to marketing mastermind, Ryan stirs up chiropractic marketing by building systems that actually work, after watching thousands disappear into ineffective agency campaigns.
His results tell the story: managing over $20 million in ad spend, serving 400+ chiropractic clients, and delivering $50 million in care plan revenue for practices worldwide — now he's sharing these exact blueprints with chiropractors ready to take control of their growth.
Questions
No. Making MŪVS is a coaching and training program, not an advertising agency. Instead of running your ads indefinitely, we teach your practice how to run condition-specific Meta campaigns in-house through a structured six-month program. The goal is for your practice to permanently own the system and skill set rather than paying an agency management fee forever.
Traditional agencies normally charge an ongoing management fee in addition to ad spend, while the practice remains dependent on the agency. Making MŪVS helps you build a repeatable in-house system that includes condition-specific video ads, a tested optimization process, and an automated CRM backend. At the end of the program, your practice owns the skills and system needed to continue generating patients.
This varies by market and growth goals, but most practices budget between $1,800 and $4,000 per month for Meta ad spend. We help calculate the appropriate budget based on your target new-patient volume and average care-plan value.
Timelines vary, but most practices can launch their initial campaigns within the first few weeks. Performance generally improves throughout the first one to two months of testing and optimization before reaching a more consistent pace. Results depend on the market, offer, available budget, and how closely the practice follows the system.
That is expected, and it is exactly why the program exists. We provide scripts, ad examples, step-by-step training, and coaching throughout the video creation, testing, and optimization process. Previous experience with Meta advertising is not required.
Our strategy uses condition-specific advertising for concerns such as low back pain, sciatica, and neck pain instead of relying on broad or heavily discounted offers. Leads also move through a qualification step, often including a short video or form, before reaching the calendar. This intentional friction helps filter out price shoppers and attract people who are more prepared to begin care.
We build an automated GoHighLevel CRM backend that follows up with leads quickly and consistently. It can text, qualify, and nurture leads around the clock so fewer potential patients fall through the gap between clicking an ad and booking an appointment.
The program is built specifically around chiropractic patient acquisition. Its advertising strategy, funnels, and offer structure are designed around chiropractic conditions and care plans, particularly common high-volume concerns such as back and neck pain.
In most cases, yes. Many practices enter the program because they are replacing an underperforming agency or an advertising account that has become stagnant. We assess your existing setup during the qualifying process and develop a plan for a clean transition.
Not necessarily. The automated follow-up system is designed to reduce the manual workload on your front desk. However, someone from the practice, often the doctor or office manager, should remain engaged with the CRM and lead flow, especially during the first few months while the system is being optimized.
Your practice keeps the system and continues running it independently. You retain your advertising library, the skills developed during the program, and the automated backend created for your practice.
Free past-patient reactivation included
Pick a time and complete the short application — under two minutes.
At Making MŪVS Coaching LLC, we value the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, and protect the information you provide to us when using our services or visiting our website. By accessing our website or using our services, you agree to the terms described in this policy.
1.1 Personal Information: We may collect personal information, such as your name, contact details (including email address, phone number, and address), date of birth, and other information you provide to us voluntarily.
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Email: ryan@makingmuvs.com
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